Look closely at your skin.
Your photo and a short skin profile reveal the visible signs. How your skin actually feels is yours to add.
✳ AS INDIVIDUAL AS YOUR SKIN
Know your skin.
Find your rhythm.
Take care of yourself.
Your skin is not the same every day. Your care does not have to be either. Meet the personal care companion that brings your skin notes, your products and your cycle together.
✓ Start with the products you already own✓ You stay in control
Not flawless.Unmistakably you.
✦ Your skin story, made for you.
9:41▮▮▮ ▰
HI, ALEX
How are you today? ☀
D
YOUR CARE DIARYSmall steps.
Small steps.
A routine of your own.
MTWTFSS
My routine today 3 steps
01Gentle cleanserFrom your shelf✓
02MoisturizerFrom your shelf○
03SunscreenYour daytime routine○
♡ How does your skin feel today?＋
⌂Today▦My shelf◷My diary
More than just a selfie.✳ Personal skin profile✳ Cycle awareness✳ Smart care shelf✳ Daily routine
CARE WITHOUT THE COMPLICATION
Care that knows you.
In three small steps.
Not with a pile of new products,
but by getting to know yourself a little better.
Start with what you own.
Add the products you already use to your care shelf. Arrange your morning and evening steps in one place.
Find your own rhythm.
Track your daily notes and, if you want, your cycle. See how things shift over time, together.
♡ A CALENDAR OF YOUR OWN•••
In rhythm with your skin.
Today’s entryListen to yourself.Cycle + skin diary
SensitivityOilinessDryness
Your calendar is an estimate.
How you feel is the real answer.
✓ Cycle tracking is completely optional
NOT JUST YOUR SKIN TYPE — YOU
At the center of your care
is your own story.
Skin type, products, daily notes… each one is a piece of the picture. PureFaceLab is being designed to help you make sense of the information you choose to share, all in one place.
- Make room for your cycle.Follow your skin notes alongside your calendar.
- See why a suggestion appears.Know which information every care suggestion rests on.
- You always decide.Arrange your routine and choose what you share.
FOR CURIOUS SKIN
Explore the science
behind your care.
Beyond the complicated terms: care guides
with open sources and plain language. All articles ↗
Sourced ingredient guides
All ingredients ↗
Retinol works. Your skin just needs time.
What is retinol, what does it do for skin and how do you use it? Percentages, the adjustment phase, side effects and pregnancy, with cited studies.
Read the article
What niacinamide actually does — and what it doesn't.
What does niacinamide (vitamin B3) do for skin? Effects on dark spots, oiliness and the skin barrier, the right percentage and how to layer it, with sources.
Read the article
Vitamin C serum is potent. It is also easy to ruin.
How do you use a vitamin C serum, morning or night, which form and percentage to pick and how to store it? A step-by-step guide built on cited studies.
Read the articleNOTHING LEFT UNASKED
Let’s get to know
each other a little better.
Is PureFaceLab a diagnosis app?＋
No. The app is being built for cosmetic care guidance and personal tracking. Observations based on a photo are not a medical diagnosis; they do not replace a dermatologist’s assessment.
Do I have to share my cycle data?＋
No. Cycle tracking is designed to be optional. You will be able to use your skin profile, your care shelf and your routine without sharing any of it.
Do I need to buy new products?＋
Our priority is helping you organize the products you already use. The care shelf is designed to start with what is already on your shelf.
Can I download the app now?＋
PureFaceLab is still in development. The screens on this page show the planned experience. Store links will appear here once the app is released.
✳A little closer to
YOUR SKIN. YOUR CARE.
A little closer to
yourself every day.
We are building a care experience that knows your skin.
PureFaceLab · Coming soon on iOS and Android
Explore the experience again ↑